Branded Storytelling
Which brand has the best story?
For our Wildfire seminar at Cannes in a couple of weeks, we’re going to be debating what makes some brands’ stories more meaningful and memorable than others. In order to be slightly more scientific about the way in which we compile a shortlist of brands with the best stories, we’d like you guys to chip in.
Some Contagious favourites:
Harley Davidson - Born to be Wild since 1901
Guinness - Enjoyable procrastination from the Emerald Isle
Apple - prodigal son returns, steers company to design immortality
Coca-Cola – the American Dream in a Bottle
MINI – “Talking ‘Bout My Generation”
What other ones can you think of? Are there any you’d like to see mentioned? Either get in touch on Twitter (http://twitter.com/wildfirestories), or add your thoughts in the comments of our Tumblr.
